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I was skeptical about the "strengthening" claim, but after a few weeks of using it, my hair feels noticeably less brittle and the matte texture keeps my style in place even through a long workday. A little goes a long way, which is great since I only need a small scoop for a natural, all-day look.

I’ve tried a lot of clays that either turn my hair stiff or greasy by noon, but this one holds a textured, matte look through a full workday without that crunchy feel. The fact that it’s nourishing while styling is a bonus, my hair actually feels softer when I wash it out.

Took it to a wedding and my hair stayed perfectly textured from the ceremony through hours of dancing, the matte finish never turned greasy. The clay also left my hair feeling stronger after washing, not stripped dry like other stylers I've tried.